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Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailSol Trujillo: We have 'essentially the 5th largest economy in the world' among Latinos in the U.S.Sol Trujillo, Trujillo Group and The Latino Donor Collaborative chairman, joins 'Squawk Box' to discuss the organization's 2023 U.S. Latino GDP report, which charts the financial power and influence of Latinos in the U.S.
Persons: Sol Trujillo Organizations: Trujillo Group Locations: U.S
The U.S. Latino economy continues to grow, reaching $3.2 trillion in 2021, up from $2.8 trillion the year prior, according to a new report by the Latino Donor Collaborative in partnership with Wells Fargo. If Latinos were an independent country, their GDP would rank fifth in the world, the study found. "We have a massive economy that's under-invested right now, under-engaged," said Sol Trujillo, Latino Donor Collaborative chairman, in an interview with CNBC's "Squawk Box." That is largely due to the Latino community's strong population share, labor force participation and overall productivity in those states. "I would say if you look at the charts now that we have in our study, 48 out of the 50 states' growth is tied to this [Latino] cohort," Trujillo said.
Persons: Wells, LDC, Sol Trujillo, CNBC's, Trujillo Locations: Wells Fargo, U.S, United Kingdom, India, France, Italy, California , Texas, Florida
Despite the growth and consumer power of U.S. Latinos, they continue to be significantly underrepresented in media, according to a new report. On TV shows, Latinos made up 3.1% of lead actors, 2.1% of co-leads/ensemble actors and 1.5% of showrunners. There are no Latino CEOs or film and production company chairs, important decision-making roles that help greenlight stories and steer content. Amid the lack of representation, more Latinos are turning to social media platforms and brands for content, such as YouTube, TikTok and Snapchat, the report found. The report also noted that 11 of the 20 most streamed songs of the summer, according to Spotify, are by Latino artists.
LDC is a nonprofit, nonpartisan group focused on reshaping perceptions of U.S. Latinos through data and economic research. In 2020, Latino consumption was measured at $1.84 trillion. Three-quarters of the Latino population were concentrated in just 10 states in 2020: Arizona, California, Colorado, Florida, Georgia, Illinois, New Jersey, New York, North Carolina and Texas. According to the report, Latino growth staved off a decline in the population and labor force in three states — New Jersey, New York and Illinois — from 2010 to 2018. As a result, Latino real GDP contracted a small amount in 2020, by 0.8% compared to 4.4% for non-Latinos.
Latinos are the engine of growth in the U.S., says Sol Trujillo
  + stars: | 2022-09-22 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailLatinos are the engine of growth in the U.S., says Sol TrujilloSol Trujillo, Trujillo Group Investments chairman, sits down with CNBC's Joe Kernen at the L'Attitude Conference in San Diego to discuss the economic influence of Latinos in the U.S.
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